ATUAAD Enterprises was founded in the name of Allah, knowing that nothing we build is truly ours.
Alhamdulillah, every step has been possible only because of what has been granted to us.

Dad arrived in Italy thirty years ago, with little more than the will to work honestly.
Years of sacrifice, of adaptation, of silence.
Until Covid. Until the first and last layoff.

This is where a choice comes in: difficult, necessary, but completely entrusted to Allah swt.
He decides to stop putting off a dream and build it, step by step.

With the constant help of the mother and the emotional support of the children, the project was born:
an import and export company that tells the story of one's roots, faith, and life's journey.

ATUAAD Enterprises was born three years ago.
His name is formed from the initials of his children, all born in Italy.
It is not just a shop, physical and online, but a teaching.
It's not just a job, but an example, a direction, a responsibility.

We are a family of Pakistani origin who found a home in Italy.
We select food, spices, personal care products, and cultural items that tell the story of the Eastern world and the intersection of different cultures, with respect, care, and moderation.

We believe that work comes after faith and family.
We believe in quality that comes from sincere intention, In'sha'Allah, always seeking barakah in what we do.

ATUAAD Enterprises is this:
a story of sacrifice, trust in Allah, and hope.
A dream that walks today, to continue tomorrow.

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Traditions that travel, values that endure.
Chosen by our family, for yours.